With hundreds of insurance companies competing for business, it is no surprise that so many insurance websites have emerged over the last five years. These websites have become a vital marketing tool for both consumers and insurance companies. Here is your chance to shine above the rest and win the respect you deserve while obtaining invaluable independent feedback regarding your new products and service offerings.
Best Insurance Websites are chosen by professional judges who evaluate the submitted sites using the seven critical criteria below:
Site Design – The design of the website is one of the most important aspects of any web presence and should be carefully considered before a site is created. The site should be easy to navigate and should follow a standard template format.
Customer Service – Insurance Websites should always strive to provide good customer service. This will keep prospective customers coming back for more business and will make them happy to recommend your site to their friends and family. Customer service is an important aspect in every company and good customer service will make your website stand out among the competition.
Website Content – Many websites simply include information about a single insurance company. If your insurance website provides more than just general information, it may also be beneficial to provide more detailed information about the particular product being offered.
Product Coverage – All insurance companies offer products and services that will help you manage and control the risks in your life. A well-designed insurance website will list all of the different products and services available to consumers and will provide the necessary information that consumers need to make informed decisions. You may also want to include a section on each product or service that will allow the consumer to obtain further information on how that product or service can benefit them.
Customer Support – It is often difficult to communicate with a reputable insurance company, let alone finding a trustworthy website to provide reliable information and service. Asking for free information, free quotes and live chat will allow the consumer to obtain assistance when they are having difficulty with an insurance policy.
Once you have completed your list of criteria for choosing the best insurance websites, you will need to determine how you are going to achieve good customer service. Most insurance companies offer free customer support, but you will need to ask whether they offer an online customer service option to their customers. If you are not able to answer these questions yourself, you may want to ask for an insurance attorney to provide you with legal counsel and help with the project.
If you are not able to find an insurance company that meets your requirements, you will probably be better off seeking the help of a professional. Insurance websites should be designed by someone who has years of experience in this field. You should also inquire about any other resources available such as a financial or marketing consulting firm that would work with you to help create your website.
Insurance companies have the ability to use the Internet as a tool to advertise their businesses, and some are more successful at doing so than others. A professional site that is easy to use will likely attract more customers than a poorly designed site.
The goal of a quality insurance website is to increase sales by presenting accurate information and to create trust in the customer’s minds. While insurance salespeople are not trained to do this, good websites will give a good first impression to customers. Visitors should be able to quickly find the information they are looking for and be able to get valuable information about the company without the need to call a toll free number or spend money on faxes or other forms of communication.
Before you make a decision on which insurance websites to build, think about the goals you have for your site. Determine how many pages you need to reach and whether you would like the website to be more interactive. It is also important to decide whether you want to make your website available for search engines, since that can greatly increase your web traffic.